Live video is becoming more and more popular. The number of people watching live videos on Youtube, Facebook and Instagram have increased by 4x over the last year. If you’re not using it to gain exposure and grow your business, you’re missing out!
Here’s how to use live video for business development:
1. Amuse your audience while gaining exposure and credibility
Despite what you may think, making a live stream is actually fairly easy (no editing skills required). What’s hard is grabbing and keeping the attention of your viewers. This means knowing how to entertain them without boring them. But once you’ve proven yourself as an expert in entertaining, your audience will trust anything else you say or promote.
2. Show off your product in action
Now that your audience trusts everything you say and do, they want to see how it actually works in real life. You can’t expect them to buy the “product” if they don’t even know what it looks like or does. That’s why showing off your products is usually one of the best ways to get more sales from live videos. Especially when combined with a giveaway.
3. Give value first before asking for anything in return
Asking someone for something without giving any value in return is considered annoying at best and spammy at worst (us marketers call this “prelaunch”). But if you actually give something of value first, before asking for anything in return, your audience will be more than happy to listen. Also, live videos are perfect for taking your viewers on a journey. This makes it easier to connect with them and understand what they want or need help with.
4. Engage with your audience
Livestreams are the best way to engage with your audience without getting distracted by other tasks. You can answer questions live instead of having half-a-dozen browser windows open at all times. Not only does this save time but it also helps build better relationships with your audience. You can also use live video to more easily brainstorm with the rest of your team.
5. Use hashtags
Hashtags are one of the easiest ways to get discovered by new people on social media, especially when you’re just starting out. So, try using them during live streams. It works for all social networks, although it obviously performs better on some more than others.
6. Save time by scheduling live videos in advance
One benefit of live streaming is its interactive nature which makes it perfect for answering questions or building relationships with customers. But sometimes you might have none of these. And that’s fine because you can still use live video to grow your business. You can pre-record videos in the morning before work or school and schedule them to post later. This way, you can spend more time with friends and family while also growing your business.
7. Make use of other apps for extra exposure
If you really want to get people talking about your live stream, try out other platforms like Steam, Twitch TV, Tumblr, or even Snapchat. Each one has its own audience which makes it easier for you to connect with new viewers who are already interested in what you’re doing.
8. Edit your videos to make them even better
Sometimes, live streams don’t go according to plan. Between technical difficulties and talking too much, there’s a lot that can go wrong during a live video. For these cases, you should record yourself in advance or edit the recording afterwards to make it look like a perfect performance. This is one of social media platforms best features because it allows you to be more flexible with your content and go back in time whenever necessary.
9. Brag about your number of viewers
The easiest way to get more people interested in watching your live stream is by mentioning how many viewers are already tuning in to what you’re doing. Social proof is a very important part of content marketing. You can find out how many viewers are watching your live videos by simply looking at the comments section on your profile page.
10. Talk about other people’s content in return
One great way to get more live views is by mentioning other people’s live streams during yours. This can be done in any number of ways: you can ask for recommendations or share their live stream via your own story. Or why not try contacting them personally?
There you have it! Top 10 ways on how to get more live viewers. I hope they help you grow your social media presence. If you’re looking to make a powerful impression on your audience, 3d virtual studio live streaming is the way to go. With this technology, you can create one-of-a-kind content with high production values that will be unforgettable. This means more engagement and conversions for your brand! Contact us today if you want help making an impactful first impression with 3d virtual studio live streaming.
Till next time, happy live streaming!