Live streaming events is becoming a new trend in online communication where you can watch business events, sports event, entertainment shows and even religious events using your smartphone, tablet or laptop in the comfort of your home. Especially during this COVID-19 situation where most people will spend the bulk of their time working or studying at home.
Although live-streaming platforms are useful in hosting business, marketing, or personal events. Some events require hybrid event live streaming as their platform to host and broadcast to the targeted audience.
A simple definition of a Hybrid event is that it is a mixture of physical live and virtual events. This means the event is set up in the actual location like a convention hall or a big hotel function room in which the host speakers or performers will perform live on the stage. The only difference is that there are limited attendees invited to the venue and there are production crews to set up stage equipment to film the event and broadcast to the target audience online.
There are many benefits and advantages to hosting a hybrid event as compared to the physical live event. Hosting a hybrid event can help the company to increase their reach to more audience online, build a higher level of engagement with their audience, has better opportunities with sponsorships, helps to reduce environmental cost, save money on travel and accommodation since you do not invite attendees who are staying overseas, increase the marketing channel as the hybrid event can be broadcast on social media platforms after the event, provide useful data analysis report for networking, better flexibility in adjusting the event’s agenda if needed and most importantly, helps to address the inquiries and concerns of the attendees.
To ensure the hybrid event is successful especially to the online audience, the event planner, and the stage producer need to ensure that the hybrid event is engaging, interactive, and entertaining enough for the online audience to stay and watch the whole event without leaving the screen. Allow me to explain further the concepts of a successful hybrid event.
First of all, the event producer needs to create dynamic images for the event by shooting the event in different camera angles and allow the audience to have a better viewing experience.
The next thing is to make the program as interactive as possible to allow the online participants to use the available online tools to voice their feedback, opinions, and even opportunities to chat with the host speakers during the event.
Since the broadcasting time is usually One and a half or two hours on average, the event must be planned in such a way that it can accommodate as much participation as possible from both the audience in the venue and online This will require a lot of planning and adjustment from the event planner and the producer but the result will be satisfactory if the events are well coordinated.
Last but not least, the host speaker plays an important role as he or she needs to keep the hybrid event as entertaining as possible to maintain the engagement level of the audience.
If all these factors as mentioned above well planned and executed during the hybrid event. It will ensure the hybrid event to be successful and the hosting company will get a better ROI (Return On Investment) for their effort.